Ana Palafox Web Studio
ES|EN

— Case studies

From invisible to found.

Four client projects, described the way a business owner would want them described: what the problem was, what we did, and what changed.

Case · 01

Tourism · La Paz, Mexico

Diamante Tours & Souvenirs

Challenge
The company did not appear in Google for its main search term, which kept it invisible next to local competitors.
Strategy
Local SEO combined with website optimization: semantic restructuring, an optimized Google Business Profile, editorial content, and an architecture organized around search intent.
Work performed
Site restructure, Google Business Profile optimization, service and content pages, structured data.
Results
Position 49 → top 3 in Google for its primary keyword.

Before

Position 49

After

TOP 3

Case · 02

Restaurant · Healthy dining

Healthy Vibes Bistro

Challenge
Low organic visibility for healthy restaurant searches in its city.
Strategy
Local positioning with an optimized Google Business Profile, editorial content, and a clean site architecture.
Work performed
Profile optimization, on-page work, local content, review habit.
Results
Position 9 → top result for the category's main local search.

Before

Position 9

After

TOP 1

Case · 03

Restaurants · Sister brands

Healthy Vibes + Keto & Healthy

Challenge
Two brands from the same owner competed for the same audience and cannibalized each other in search results.
Strategy
A dual positioning strategy that separated the two brands' target searches and widened total semantic coverage instead of splitting it.
Work performed
Keyword separation, distinct page structures, differentiated local profiles.
Results
Positions 9 and 7 → top 2 and top 3 simultaneously.

Before

Positions 9 and 7

After

TOP 2 & TOP 3

Case · 04

Multi-sector · Mexico

SEO + GEO programs

Challenge
Brands were invisible inside generative engines such as ChatGPT, Gemini, and Perplexity, with no structured data and nothing citable to work from.
Strategy
Combined technical SEO and generative engine optimization: structured data (Organization, ProfessionalService, FAQ), clear entity definitions, and content written to be understood by generative models.
Work performed
Schema implementation, entity consolidation, answer-shaped content, prompt testing.
Results
From absent in AI answers to being described accurately and referenced as an option.

Before

Invisible in AI

After

Referenced

— Frequently asked

About these results.

  • They are real client outcomes, not averages or projections. Every market is different, and results depend on competition, starting point, and how much work the site needs.

  • First movement usually appeared within 30 to 90 days. Consolidated positions took roughly three to six months of continuous work.

  • Yes, remotely. The studio is based in Mexico and works with clients in the United States over video, email, and messaging. We do not claim US offices.

  • We can discuss the projects in detail on a call and show the reporting behind them.

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