Journal

Notes on getting found, from the work itself.

Short, practical pieces on SEO, local SEO, web design, and AI search optimization, written for owners who want to understand what they are paying for.

Aug 18, 2026
AI Search
What is generative engine optimization, and does your business need it?
A plain explanation of GEO, how it differs from SEO, and the honest limits of what any studio can promise about AI assistants.
Read →
6 min
Aug 10, 2026
Local SEO
The local SEO checklist we run before anything else
Nine practical items that decide whether nearby customers find your business or a competitor's listing.
Read →
5 min
Jul 28, 2026
Web Design
How to redesign a website without losing your rankings
Redesigns lose traffic for predictable reasons. Here is what we protect before a single page goes live.
Read →
5 min

Notes on getting found, from the work itself.

What is generative engine optimization, and does your business need it?

The local SEO checklist we run before anything else

How to redesign a website without losing your rankings